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Marketing StrategiesClick Heading Title To View That Section. Marketing Your Own CarEvery seller of a car faces the same dilemma. If you trade in your car you will get a discounted (wholesale) price since the dealer will need to sell it for a profit. If you sell the car yourself to an individual at the Retail Price you get more money BUT there is a LOT of Hassle involved. The decision of which alternative to pursue simply boils down to one single issue, Is the extra money worth the hassle to you? If that answer is yes, then you need to develop a marketing plan which BOTH reduces the hassle as much as possible and also increases your chances of getting the best price. That is where the Internet comes in, it can efficiently assist you with accomplishing both of those objectives. If you put both photos and complete details about your car online, then also put the URL to your online ad in any classified ads you may do, you accomplish TWO purposes. First you Increase your exposure to different car buyers (some buyers will mostly search online as their preference while others will tend to read the local classifieds as their primary search method). Second, you will spend LESS time on the phone talking to people about what color your car is and what kind of radio it has and LESS time inviting strangers over to look at your car ---- MOST will know if they are seriously interested or not by looking at your photos. So you reduce the Hassle and Increase the exposure to more buyers. Just use a short cheap classified ad since the buyers can get full details looking online at THEIR CONVENIENCE. Buyers Like Convenience and many will never leave their name and phone number on a recorder if you are not there when they call to get information. Include the following additional "single line" in each of your local newspaper ads: "2BuyCars.net Ad4321". This should neatly fit on one line of space in your local newspaper. The "4321" is the specific listing # assigned to your advertisement, this number is displayed on your ad. Buyers can type this number in on our Home page "Fast Search" form (the first thing they see upon arriving at our site) to quickly find your specific advertisement without having to go all through the search pages. Tying your advertising all together in this way (including the www address and your Listing # in All your Local Advertising) Enables The Potential Buyers To SEE YOUR CAR At Their Convenience, instead of driving around town to look at it. This is a Powerful Marketing Tool which will enhance the overall effectiveness of All Your Advertising Efforts. You can also just tell callers to go see pictures on the Internet before they drive over to kick the tires but then you still have to answer the phone calls and tell them to go look there and you could miss just the caller who really would have liked your car, IF they had seen it and many will not leave a phone number on a recorder and they later forget to ever call you again. It will save you a lot of time and aggravation talking to those buyers who really have no interest whatsoever in your specific car. That unnecessary aggravation can take it's toll on sellers over time aside from reducing the efficiency of your marketing efforts. You can also use the direct URL to your 2BuyCars.net ad in any other online ads you may have which does NOT include photos. We do Not recommend using this in newspaper ads since it will take up too much space and the readers would For Sure Never get it typed in right but we Do recommend using it in any other internet ad you have that does not include your photos since there users only need to click on it or copy and paste it to their browser. Also, many newspapers are now offering special "Link Buttons" which they will display in the Online Version of their newspaper classified ads which when clicked on would take viewers to your full ad with photos, you can use this URL in those Online Classified ads - just give this URL to the newspaper when placing your order for that Online Link. The Direct URL to your ad is included in your order confirmation. Back To Top |
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Customer Service National For Sale By Owner Classifieds
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